There are numerous new opportunities to use social media in various ways, considering that approximately 58 % of the world’s population spends an average of two hours and twenty-seven minutes daily on social media! The best and most effective way for businesses and individuals to stand out in the digital world and reach more customers is to stay up to date on social media and follow marketing trends. Here are some of the most important social media trends for 2022.
- TikTok become huge
TikTok has demonstrated its global cultural impact. TikTok has surpassed Google as the most trafficked internet domain, with over a billion active users per month! This entertainment platform is essential for individuals and companies that want to reach a younger audience- It is one of the most important platforms for reaching Generation Z and millennials.
TikTok has a lot to offer your brand, but how you use it depends on your goals. It’s a fantastic platform for companies that use short videos for advertising.
- Growth of Social Commerce
Social Commerce continues to expand, in 2022. the ability to purchase products directly through social media has become the norm, and from now on it will no longer be used only by certain brands. Research predicts that the social commerce industry will be worth an incredible 80 billion dollars by 2025.
- Short Video Formats
The video format still leads! By the end of 2022, video content will account for more than 80% of all global consumer internet traffic. Long-format videos, on the other hand, are losing popularity as consumers prefer short videos of up to one minute. Companies are increasingly turning to live streams. These videos could tell a story, show products, promote events, or share other company information.
- Augmented Reality
Thousands of stores have closed due to the pandemic and the global shift to online shopping. To maintain relevance, brands need constant innovation. As a result, more and more companies have started investing in AR technology. Augmented reality has gained in popularity; the number of users worldwide has grown from just over 500 million in 2020 to 810 million last year.
It is estimated that 1.1 billion people will use AR on their phones alone during 2022. Augmented reality has become mainstream.
