Perfec-Tone Skincare was searching for a long-term agency partner to drive several initiatives, starting with a complex POS and multi-currency Shopify Plus site migration. An established product of many homes and salons, Perfec-Tone was looking to expand further into the North American market through the consolidation of several legacy systems, increased personnel count, and engaging Oceanads as agency to drive the over-arching strategy, implementation mechanics, and marketing design of front-facing messaging and communications systems.

Email marketing, on-site lead capture, search engine marketing, as well as digital ads were all rolled out immediately after successful re-platform to Shopify Plus. New programs to support packaging, press & PR, and wholesale were also developed and launched. Next steps included sweepstakes and increasing awareness through multi-layer holistic strategies, tied to funnels and automation marketing. Perfec-Tone has since rolled into the coveted 360BrandFuel™ program, experiencing exceptional category growth that is stable and repeatable across all of the business units and spokes of the business.