Blue Lizard Sunscreen, a solid base of dermatological surgeries in the USA for more than 20 years, is considered the leader in the category of mineral-based sunscreens. Oceanads teams, now distributed nationwide through CVS, Walgreens, Amazon, Target and many other retail endpoints, are working with the Blue Lizard brand to design and launch digital marketing programs to support growth. within the category. In addition to working on marketing and promotional programs, EMG supports internal stakeholders with business process improvement services; provide consultation and implementation.

Blue Lizard Sunscreen also required the design of new systems and programs, it’s own Shopify Plus website, and a demand generation program that will increase traffic and loyalty. Email marketing, on-site capture, search engine marketing, and digital marketing systems were also launched. As a final step, content marketing and public relations programs were launched to improve, reach and attract new customers.